Messaging Tiers and WAB-Related Pricing

In today's video, we will be covering messaging tiers and WAB-related pricing. You can view this information on your WhatsApp manager through FBM settings or through the Verloop dashboard itself.

Messaging Limits

Messaging limits determine the maximum number of business-initiated conversations you can initiate using each of your phone numbers in a rolling 24-hour period. A business-initiated conversation begins when the first template message is delivered to a customer and ends 24 hours later.

• This limit starts with 1,000 and can scale up to 10,000 or 100,000 upon use.

• Your limit may increase if you initiate more conversations with unique users while maintaining a high or medium quality rating.

Quality Rating

Your quality rating is based on how messages have been received by recipients over the past seven days and is weighted by recency. Make sure messages follow the WhatsApp business policy and opt-in compliance to maintain a higher quality rating.

WhatsApp Manager Account Tools

Your business phone number status, quality rating, and messaging limits are displayed in the WhatsApp Manager Account Tools' Phone Numbers tab.

Increasing Messaging Limit

Each time you initiate a new conversation with a unique customer, Meta will determine if your limit should be increased. In this example of increasing the limit from 1,000 to 10,000:

• In the last seven days, you need to have initiated 500 or more conversations with unique customers.

• 500 is your current messaging limit divided by 2.

WABA-Related Pricing

Meta charges per conversation, not per individual message. Conversations are 24-hour message threads between you and the customers.

• Post the 24-hour limit, a new message counts as a new conversation for the next 24 hours.

• Meta has different rates for each conversation category that falls under Marketing, Utility A, Authentication, and Service-Based Conversations.

• Each WhatsApp business account gets 1,000 free service conversations each month across all of its business phone numbers.

• Marketing, Utility, and Authentication conversations are not part of the free tier.

• Most service-based conversations are initiated through CTAs, when a customer is redirected to your WhatsApp chat number, or when you send a free-form message to a customer and no open conversation of any category exists between you and the customer.

Rate Cards

You can access the rate cards that give a detailed overview of pricing for each conversation type. Please note that this varies from region to region according to Meta guidelines. You can download this by visiting Meta's official pricing website.

That wraps up today's video. Thanks!